SEO is an ever-changing process that requires persistence learning. An SEO has to understand the search engine guidelines and how the algorithm works. He/She has to know how to do keyword research, competitor analysis, On-page SEO and many more.
Who is an SEO Expert?
It depends, based on the end goal of the business. An SEO expert is
Someone who rank your website higher on Google SERP,
Someone who grow your website organic traffic on consistent basis,
Someone who has the knowledge to combat the ever changing search engine algorithms and much more….